With multiple millions of real world Dollars spent (across Google Search, YouTube Ads, Facebook and Instagram) I'm noticing a big shift with online advertising.
One that will leave many businesses left behind in their quest to get new customers and make more sales online.
Combating this shift is critically important if you want to be able to turn paid advertising into new leads, new customers and profits for your business.
Ad costs are soaring.
According to Forbes:
- Facebook ad costs have increased by 89%.
- TikTok’s has increased by 92%.
- Snapchat’s have increased by 64%.
According to SELand:
- Google's ad costs have increased by 25% in 19 of 23 industries.
You've likely seen it yourself in your own ad accounts and in your own ad campaigns?
And it doesn't look like they're going to come down anytime soon. In fact, they are likely to continue to get more and more expensive.
Now this is critical for you to understand.
Ever increasing ad costs leads to your campaigns being no longer being viable, from an economics point for view.
No amount of tweaking campaigns, improving ad copy, new creatives can fix poor ecomonics.
Simarly, there's no copywriter, no marketing performance expert on the planet that can outperform poor economics.
Which means, unless you play a different game than everyone else, an economics game, paid media may no longer be a viable option for you.
I want to show you exactly what we're doing to protect and grow our clients businesses...
The strategic economic moves we're making so we can continue to outspend competitors and acquire new buyers at scale.
Now, of course, the most important part of this, is not what is happening… but rather what you can do about it.
In other words:
Will you be prepared when the proverbial ad costs $@*% hits the fan?
Will you act now to protect yourself and your ability to turn paid advertising into new customers?
I hope so.
And that's one of two reasons I've published Offernomics and I'm writing this letter to you today.
I'll share the second reason shortly, but first, please understand...
OfferNomics is...